We're rewriting the rules of influencer marketing
An Up Star was built on a simple belief: everyday creators — the ones who genuinely use and love products — are the most powerful marketers in the world.
11M+
Micro Influencers
500+
Brand Partners
98%
Post Guarantee
60+
Niches Covered
Our Mission
Connecting brands to the voices that matter
Founded in New York City, An Up Star was created to bridge the gap between brands seeking authentic reach and the millions of passionate creators who genuinely love products. We automate the entire product seeding process — from influencer discovery to campaign reporting — so brands can scale word-of-mouth marketing without the manual overhead.
Our platform has helped hundreds of brands across beauty, wellness, fashion, tech, and food build thriving communities of micro-influencer advocates. We don't just run campaigns — we build lasting brand ecosystems.
See how it works
98%
Post Guarantee
What We Stand For
Our core values
Authenticity First
We believe real consumer voices drive real results. Every campaign is built on genuine product experiences, not scripted promotions.
Automation at Scale
Our AI-powered platform handles influencer matching, outreach, and campaign management so brands can focus on what matters most.
Global Community
With over 11 million vetted creators spanning every niche and geography, we connect brands with the right voices worldwide.
Measurable Growth
Every campaign is tracked with real-time analytics. We don't just run campaigns — we prove ROI and optimize for results.
Creator Empowerment
We pay creators with products they love, enabling authentic storytelling and building long-term brand advocates.
Award-Winning Platform
Recognized by G2, Inc. 5000, Forbes, and more as a top-performing influencer marketing solution for modern brands.
The People Behind It
Meet the team
Sarah Chen
CEO & Co-Founder
Former brand strategist at Unilever with 12+ years in digital marketing. Sarah founded An Up Star to democratize influencer marketing for brands of all sizes.
Marcus Rivera
CTO & Co-Founder
Ex-Google engineer who built the AI matching engine that powers our platform. Marcus is obsessed with making creator discovery fast, accurate, and scalable.
Priya Patel
Head of Creator Relations
Community builder with a background in talent management. Priya oversees our 11M+ creator network and ensures every influencer has a stellar experience.
David Kim
VP of Brand Partnerships
Helped 200+ brands launch successful micro-influencer campaigns. David's deep expertise in e-commerce and CPG drives our brand growth strategy.
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Join 500+ brands already scaling with micro-influencer marketing.
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